About Us
Fujian Golden Deer Daily Chemical Co., Ltd. is a well-known brand enterprise in China's daily chemical industry. Located in Nan'an, Quanzhou—a city renowned as the "Coastal Zou and Lu"—the company was founded in August 1981. Over forty-two years of diligent entrepreneurship, it has grown into an economic entity operating across regions and industries with diversified operations. It is an enterprise group integrating industry, commerce, culture and entertainment, and services, with branches in Jiangxi, Fuzhou, and other locations. The Golden Deer Industrial Park covers an area of over 100,000 square meters, featuring an impressive and first-class comprehensive office building, garden-style factory premises, advanced equipment, and robust logistics and transportation capabilities. The extensive modern architectural complex and supporting facilities are the fruits of Golden Deer’s years of hard work and serve as a solid foundation for its market expansion. Soaring like a remarkable flower, Golden Deer stands out in the forest of Chinese enterprises.
Golden Deer, rooted in China and oriented toward the world, has introduced advanced technology and equipment from Japan and the United States. The company’s products encompass five major series of household sanitary insecticides, including Golden Deer brand mosquito coils, insecticidal aerosols, electric heating mosquito repellent mats, electric heating mosquito repellent liquids, and linear mosquito coils, totaling over a hundred varieties. Golden Deer Group has always adhered to the business philosophy that "an enterprise only has value if it benefits society." Over four decades, it has actively explored, forged ahead, and achieved outstanding results by prioritizing quality. As early as 2002, the "Golden Deer" trademark became the first in the daily chemical industry to be recognized as a "China Well-Known Trademark" by the State Administration for Industry and Commerce. In 2006, Golden Deer brand coil incense was awarded the title of "China Famous Brand Product." Golden Deer brand series products have passed China Environmental Labeling Product Certification and international ISO9001 Quality System Certification, earning widespread consumer trust for their stable and reliable quality. Additionally, Golden Deer Group has received over 500 honors, including the "21st Geneva International Invention Achievement Award," "National Contract-Abiding and Credit-Worthy Enterprise," "National Model Workers’ Home," "Outstanding Enterprise in the National Light Industry," "Nationally Protected Famous and High-Quality Product," "National High-Tech Enterprise," "National Specialized, Refined, Distinctive, and Innovative 'Little Giant' Enterprise," "70 Brands for the 70th Anniversary of the Founding of New China," "Fujian Province Intellectual Property Advantage Enterprise," "Fujian Province Innovative Enterprise," "Fujian Province Technology-Based Enterprise," "Fujian Province Technology 'Little Giant' Leading Enterprise," "Fujian Famous Brand Product," and "Fujian Province Enterprise Technology Center."
For an enterprise to survive and a brand to develop, innovation is essential. Our company adheres to the marketing strategy of "building on product quality, guiding through advertising, advancing with sales services, and guaranteeing with business credibility." We have established a sales network that radiates domestically across 31 provinces and internationally to over 30 countries. Putting consumers at the center, we emphasize after-sales service, believing that consumer needs define the direction of our services.
Jinlu's rise has received high attention from various government departments and leaders. Figures such as Xi Jinping, Xiang Huaicheng, and Lu Zhanguang have visited Jinlu Group, giving high praise to the company’s development. Despite numerous honors, Jinlu upholds the corporate spirit of "gratitude, integrity, innovation, sharing, and teamwork" and continues to strive for progress with a pragmatic style. The company constantly improves itself in competition and elevates itself during development.
Golden Deer Daily Chemical specializes in household hygiene and cleanliness, with a deeply rooted brand influence that has earned consumer trust through quality. With gratitude, we remain committed to providing millions of households with green, professional, healthy, and safe household hygiene products; to creating a healthy and beautiful life for humanity; to developing the "Golden Deer" brand into a Chinese national brand with international influence; to ensuring that our products embody Golden Quality and advanced technology; and to building a century-old Golden Deer as a leader in the industry.
 
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